BY JULIA HAWKINS / Kalamalama Staff
Growing your Instagram following to 10,000 followers in just two months is a challenging but achievable goal. Social media has revolutionized the way we communicate and interact with one another.
But… Why? Why would you want more followers?
In today’s digital age, social media has become a crucial component of any business’s marketing strategy.
Allowing for a new host of opportunities for businesses, individuals, and communities to connect and engage with one another in ways that were not possible before.
Taking advantage of the tools in front of us can help new businesses thrive, while also making a difference in the world.
One of the most important factors in successfully leveraging social media is relevance. It’s no longer enough for a business to simply have a social media presence.
This means businesses must create content that resonates with their customers, stay up-to-date on industry trends, and engage with their followers in a timely manner.
Relevancy on social media allows businesses to build trust and credibility with their customers, establish a strong brand identity, stay ahead of their competition, traffic, revenue, and stay top-of-mind with their target audience.
Therefore, it is crucial for businesses to prioritize relevance on social media in order to succeed in today’s digital marketplace.
Julia Bouvierr (@juliabouiverr on instagram) just hit one hundred thousand followers on instagram.
“Thinking about how I started instagram less than a year ago and here I am now, I don’t know how it’s even possible but I couldn’t do it without all my amazing friends who are always supporting me,” said Julia.
“I think my number one tip is posting consistent content that caters to your niche. Ideally at least one post and one reel a day.”
The Step by Step How-To
- Develop a clear content strategy: Determine the type of content you want to post, the frequency of your posts, and the theme of your account.
- Use relevant hashtags: Use hashtags that are relevant to your niche and your content to help your posts reach a wider audience.
- Engage with other users: Like and comment on posts from other users in your niche. This will help you build relationships and attract new followers.
- Post consistently: Post regularly and consistently to keep your followers engaged and interested.
- Collaborate with other users: Collaborate with other users in your niche to create cross-promotion opportunities.
- Use Instagram stories: Use Instagram stories to keep your followers engaged and showcase behind-the-scenes content.
- Run contests and giveaways: Run contests and giveaways to encourage user engagement and attract new followers.
- Consider using paid ads: If you have a budget, consider using paid ads to reach a larger audience and attract new followers.
How:
- Consistency
Posting regularly, will put you in the mind of your followers and increase the likelihood of content engagement.
Social media algorithms tend to favor accounts that post regularly and consistently. The more often you post, the more likely your content is to be shown to a wider audience. You can do this through a regular posting schedule or content calendar.
Consistency helps to establish a sense of reliability and trust with your followers. Leading to increased engagement, loyalty, and growth over time.
Therefore, it’s important to prioritize consistent posting on social media in order to build a strong and engaged audience over time.
- Engagement
Engagement is a critical factor in growing a social media account.
When followers engage with your content by liking, commenting, and sharing, it signals to social media algorithms that your content is valuable and interesting. In turn, boosting the visibility of your posts and attracting new followers to your account.
Engagement helps to build a sense of community and loyalty around your brand or content. When followers feel a connection to your account, they are more likely to continue following you or sharing you’re content with others.
Therefore, actively engaging with your followers by responding to comments and messages, asking for their feedback and opinions, and sharing user-generated content can help foster a sense of community.
By prioritizing engagement you can build a strong and engaged audience that can help grow your social media account over time.
- Savable content
Creating savable content is an effective way to grow an audience and increase engagement. Savable content is content that users save to their collections, such as recipes, tutorials, or inspirational quotes.
Content creators can provide value to their audience and increase the likelihood that their content will be shared with others. While helping content creators establish themselves as an authority in their niche, building a sense of trust and credibility with their followers.
- Authenticity
Authenticity is a crucial component of gaining a following on social media. In today’s digital age, users are increasingly savvy and can quickly detect when a brand or influencer is being inauthentic or disingenuous.
Authenticity means being true to yourself and your brand, and not trying to be someone or something you’re not. This includes being transparent about sponsored content and partnerships, responding to comments and messages in a genuine and sincere way, and sharing content that reflects your values and personality.
Being authentic on social media is not only important for building trust and credibility with your followers, but also for attracting new followers to your account.
In conclusion, having a large following on social media can be a valuable asset for individuals and businesses looking to increase visibility, establish relationships, and grow their brand.
However, it is important to approach social media strategically and to prioritize providing value and maintaining authenticity in order to maximize the benefits of a large following.
Julia Hawkins is a senior at Hawaii Pacific University studying Arts and Markets. Follow her on instagram at @iamjuliahawkins.
